TaylorMade Golf Company recently launched a new ad campaign featuring the Penta TP golf ball and 2010 PGA Tour Player of the Year, Jim Furyk, in an effort to showcase the captivating anecdote behind Furyk’s off-season switch to the first and only five-layer Tour ball.
Furyk, the reigning FedEx Cup Champion and the 13th-ranked player in the world, takes center stage as the unscripted storyteller in a new television advertisement for the Penta TP, which he says genuinely outperformed other golf balls during extensive testing last fall.
“The reason I switched is I hit it longer and higher with my long clubs and, around the greens, I got better,” Furyk says in the new tvc spot.
Furyk is the latest among the world’s elite professionals that have switched to Penta TP for its unparalleled performance. He will be highlighted in ongoing media executions for Penta TP that also feature TaylorMade-adidas Tour Staff professionals Dustin Johnson, Justin Rose and Martin Kaymer, the No. 1 player in the world.
“SEE WHAT 5 LAYERS CAN DO FOR YOU” — the tagline of the campaign— challenges consumers to compare the Penta TP, the most complete ball in golf, to their current preferred ball and see what 5 layers can do for performance.
Additionally, TaylorMade once again had a significant presence in Golf Digest's annual Golf Ball Hot List — taking home three medals including two gold.
- The Penta TP received a gold medal and was crowned the category winner in "feel."
- The TaylorMade Burner® Tour, a two-piece design engineered for superior greenside feel received high marks for performance, innovation and feel and as a result came away with a gold medal.
- Meanwhile, testers raved about the raw distance they achieved with the Burner golf ball which earned a silver medal.
This year's Golf Ball Hot List will be available in the local edition of the Australia Golf Digest June edition.
Connect with TaylorMade Golf on Facebook | TwitterAbout Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf CompanyTaylorMade Golf has led the golf industry's technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at www.taylormadegolf.com, www.taylormadegolf.com,au, www.taylormadegolf.co.nz, www.adidasgolf.com, www.ashworthgolf.com, and www.tmag.com.
About the adidas GroupThe adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 42,000 employees and generated sales of € 12 billion in 2010.