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TaylorMade-adidas Golf staff player Climbs up in the Official World Ranking

Monday, 24 January 2011 1:00:00 PM Pacific/Auckland

Basingstoke, Hants - TaylorMade-adidas Golf staff player Martin Kaymer impressed with an outstanding performance in Abu Dhabi leaving the rest of the field behind with an 8 shot victory.

Commenting on his triumph, Kaymer said: "I actually was surprised by my performance this week. This was probably the best golf I have ever played. My caddy and I had a very good strategy and I hardly made any mistakes."

In winning this tournament Kaymer was elevated to #2 in the official world ranking.

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Camilo Villegas Joins TaylorMade-adidas Golf Company’s 2011 Tour Staff

Thursday, 6 January 2011 1:19:59 PM Pacific/Auckland

TaylorMade-adidas Golf Company announced 2011 plans with PGA Tour player and international icon Camilo Villegas. Currently ranked No. 37 in the Official World Golf Ranking, Villegas will play TaylorMade clubs and the Penta TP golf ball, wear the Burner logo on the front of his headwear, use a TaylorMade staff bag and wear adidas Golf footwear.

A three-time PGA Tour winner, Villegas will be TaylorMade's leading brand ambassador for the Burner product line and as such, play Burner equipment including the Burner SuperFast 2.0 TP driver and appear in Burner print and television advertising that will begin airing in March. TaylorMade’s latest brand campaign, which touts the "Burner Brotherhood of Speed," via fast-action cuts of the muscular Villegas recruiting golfers around the globe to join the Burner Brotherhood for its unparalleled speed, distance and performance benefits.

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Jim Furyk Joins TaylorMade-adidas Golf Tour Staff

Thursday, 6 January 2011 1:19:59 PM Pacific/Auckland

TaylorMade-adidas Golf Company today announced that 2010 PGA Tour Player of the Year Jim Furyk, currently ranked No. 6 in the Official World Golf Rankings will play a TaylorMade driver, Penta TP golf ball and wear adidas Golf footwear in 2011.

A 16-time PGA Tour winner, Furyk is coming off a career year that included victories at the Transitions Championship, Verizon Heritage, and the season-ending TOUR Championship. Furyk's widespread success culminated with PGA Tour's ultimate prize when he captured the 2010 FedExCup Championship at East Lake last September.

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TaylorMade Golf Equipment Shines in Golf Digest’s Annual Hot List Issue

Tuesday, 4 January 2011 1:19:59 PM Pacific/Auckland

TaylorMade Golf Company’s 2011 product line-up received glowing reviews in Golf Digest’s 2011 “Hot List” issue, available on newsstands today. Led by the new R11™ driver, TaylorMade earned a total of 11 medals – nine of which were gold – across all major club categories.

The “Hot List,” published annually since 2004, is recognized by the golf industry and golf enthusiasts alike as a leading independent guide to the best new introductions of golf clubs, is judged by a panel of scientists, retailers, teachers, amateur players and Golf Digest’s team of equipment editors.

TaylorMade’s revolutionary new R11, a completely adjustable driver featuring a white crown, was an “Editor’s Choice” selection – a distinguished honor given to only four products, in addition to earning a Gold rating.

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0 Comments | Posted in Brand Press Releases Product Press Releases By TaylorMade Golf

TaylorMade Introduces R11™ and R11 TP Drivers

Tuesday, 4 January 2011 1:19:59 PM Pacific/Auckland

Seven years ago, TaylorMade Golf introduced Movable Weight Technology™ (MWT®) with the revolutionary r7® quad, which gave golfers the ability to move weight to promote changes in trajectory for greater distance and accuracy. Again, in 2009, the R9™ driver transformed the metalwood category with the introduction of Flight Control Technology (FCT), providing golfers the ability to change the orientation of the driver head with the shaft. Last year, TaylorMade introduced the R9 SuperTri driver, which incorporated two major driver technologies — FCT and MWT — in a 460cc clubhead.

Now TaylorMade is proud to introduce the R11 driver — the next revolution in golf club adjustability. "By incorporating our new Adjustable Sole Plate (ASP) Technology, along with our proven Flight Control Technology and Movable Weight Technology, into a single clubhead, the R11 gives golfers the ability to adjust their driver to fit their individual needs with even greater precision," said Dr. Benoit Vincent, TaylorMade's chief technology officer.

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The modern Burner driver, introduced in early 2007, is the best-selling driver in TaylorMade history. It introduced golfers to a groundbreaking development called SuperFast technology that allowed them to swing the club faster for greater distance.

Last year, SuperFast technology was improved to make the Burner SuperFast driver lighter, longer, and faster than any previous generation Burner. It delivered on its promise of improved aerodynamics and massive distance and, by the end of 2010, achieved remarkable success on Tour and in the marketplace. More than 50 professionals put the Burner SuperFast in play on the PGA Tour alone and the driver was used in 14 victories worldwide, most notably the FedEx Cup TOUR Championship.

Now TaylorMade is pleased to introduce the next-generation Burner SuperFast 2.0 and Burner SuperFast 2.0 TP, which combine SuperFast technology with an ultra-large face size and low-drag aerodynamics to promote faster swing speed, a higher launch angle and lower spin-rate, equaling a dramatic boost in distance. The two best distance-producing technologies in years are combined in this high-MOI driver, helping to make Burner SuperFast 2.0 five yards longer than the original Burner SuperFast.

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Robert Garrigus Wins Children's Miracle Network Classic

Tuesday, 16 November 2010 11:04:59 PM Pacific/Auckland

TaylorMade Golf Tour Staff professional Robert Garrigus raced to a final-round 64 to erase a five-shot deficit and win the Children's Miracle Network Classic, safely securing his PGA Tour card for 2011 after starting the week at 122nd on the money list. Garrigus, the longest hitter on the PGA Tour - he averaged 315.5 yards this year - overpowered the course with his R9 SuperTri driver during a bogey-free final round. The last of his eight birdies Sunday came at the par-4 17th, giving him a three-shot cushion heading to the 72nd hole.

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TaylorMade Tour Staff Professional Martin Kaymer Wins PGA Championship

Tuesday, 17 August 2010 12:00:00 PM Pacific/Auckland

For the second consecutive year a member of the TaylorMade Tour Staff captured the year's most exciting major championship. Last year, Y.E. Yang outdueled the No. 1 player in the world to win the PGA Championship at Hazeltine. This year, Martin Kaymer sunk a clutch, 15-foot par-putt on the 72nd hole to qualify for a three-hole playoff, then went par-birdie-bogey to win by a shot. 

Kaymer's victory was the second in a major championship for the R9 SuperTri driver, following Paula Creamer's U.S. Women's Open win last month, and the first in a major championship for the Penta TP ball.

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The momentum for the hottest driver in golf continued as Richard S. Johnson played the Burner SuperFast en route to winning the Nordea Scandinavian Masters. Johnson, who sunk a 30-foot birdie on the final hole to avoid a playoff with fellow TaylorMade staff player Rafa Echenique, also used TaylorMade Tour Preferred irons to help him secure his second career European Tour victory.

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Paula Creamer Wins First Major

Tuesday, 20 July 2010 4:10:38 PM Pacific/Auckland

Resilience, toughness and composure -- TaylorMade-adidas Golf Tour Staff professional Paula Creamer displayed all three as she won the 2010 U.S. Women's Open at Oakmont Country Club. Despite the pain of a surgically repaired left thumb that limited her daily warm-up to 40 balls, Paula stayed focused and on point, especially during an extraordinary stretch of back-nine ball-striking on Sunday that keyed her four-shot victory and made her the only competitor in the field to break par.

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