The 28-year-old won with a stellar tee-to-green effort that showcased his long-bombing ability and a trusty Odyssey putter. He finished 19-under-par for the tournament, carding rounds of 68, 64, 70 and 67. Alvaro, who was honored last week for being the longest driver on the European Tour for the 2011 season (during which he predominantly used Callaway’s RAZR Hawk Driver), switched to the new RAZR Fit Driver in early November at the WGC-HSBC Champions event, and the results have been impressive.

The RAZR Fit Driver is due to hit stores worldwide on February 17, 2012. But if you want one, you might want to line up the night before and bring your sleeping bag and some hot cocoa. (Just a suggestion. Take it or leave it. Not for me to tell you what to do.)

The clubs and apparel he used/wore:

In addition to the RAZR Fit Driver, here is the full compliment of Callaway equipment that Alvaro had in his bag: X Fairway Wood (17 degrees), RAZR X Muscle Back Irons (3-PW), X-Forged Wedges (52, 56 and 58 degrees), the Tour i(z) Golf Ball and the Odyssey ProType PT10 Putter. 

He also dressed like a guy who expected to win. Alvaro wore Callaway apparel—including the Chev Mesh, Chev Polo and Pocket Polo, as well as a Callaway belt to keep his trousers up.

Distance King…again
In Dubai, his fourth tournament with the new driver, Alvaro led the field in driving distance by averaging 311 yards off the tee. One week earlier, he finished tied for seventh at the UBS Hong Kong Open while averaging an absurd 327 yards off the tee. Yep, he averaged 327. I’m sure you can all relate to that…when you play Golden Tee. 

Augusta bound…again
With Sunday’s win, Alvaro jumped to No. 21 in the Official World Golf Rankings, securing a spot in the 2012 Masters. Proving that there is plenty more to his game than simply outdriving the competition, Alvaro hit 83 percent of greens in regulation this week using his RAZR X Muscle Back Irons and X-Forged Wedges. That was good for second best in the field. (And I said wedges because when you average 311 off the tee, you hit a lot of wedges into greens. I would imagine.)

Odyssey Putter clinches victory
Alvaro also used his Odyssey ProType PT10 Putter to average 1.681 putts per hole, which was sixth best, and rolled in the 60-foot eagle putt on the 72^nd hole to put an exclamation point on the victory.

Cleveland® Golf, Srixon®, Never Compromise® and Cleveland Classics™ apparel are brands owned by SRI Sports Limited. With corporate headquarters based in Kobe, Japan, SRI Sports is the fourth largest golf company in the world, as well as one of the world’s leading patent holders in golf ball technology. For more information, please contact Martin Wright, General Manager Srixon Sports Australasia Pty. Ltd., or visit us online at www.clevelandgolf.com, www.srixon.com, www.nevercompromise.com and www.clevelandclassicsapparel.com.

Earlier this year, TaylorMade Golf Company turned the golf world upside down with the introduction of the R11™ – the industry’s first white driver with never-seen-before adjustability features that injected an unmatched level of excitement in the industry. In just two short months, this innovative and revolutionary product garnered historic market share and quickly became the No. 1 played driver model on Tour. Today the company takes its next step in cementing the legacy of the R11 franchise with the introduction of R11, the iron.

"it's been a dream since i've been a kid to win The Open, like any kid's dream is, and i'm able to do it, which just feels incredible, incredible right now," Clarke said.*

Playing the R11 driver, Tour Preferred MB irons and the Penta TP golf ball, the journeyman Clarke was well-suited to take on classic Open conditions. Three consecutive rounds in the 60s put Clarke in position to capitalize on a one-shot lead Sunday, a wild afternoon that hosted his gutsy final-round 70 - highlighted by a 20-foot eagle putt at the par-5 seventh. His 72-hole total of 275 was good for a three-shot win, his second this year and 21st career worldwide. Clarke previously won the iberdrola Open in May. 

With the win, Clarke, 42, became the oldest Open Champion since 1967 and left little doubt about the celebration to ensue in his home country of Northern Ireland. Clarke also moved to No. 30 in the Official World Golf Rankings and now ranks sixth in the Race to Dubai. 

TaylorMade drivers have been used in 32 victories worldwide in 2011 - more than any other brand. Clarke's victory marks the first major win for the revolutionary R11 driver and second for the Penta TP golf ball. TaylorMade-adidas Golf Tour Staff professional Martin Kaymer won the 2010 PGA Championship playing Penta TP, the first and only five-layer Tour ball and the most complete ball in golf.

*Quote from asapsports.com

What's in Clarke's Bag

R11 Driver - 9*

R9 fairway - 13*

Rescue 09 - TP 19*

Tour Preferred MB irons (4-PW) 

TP xFT ZTP 50* wedge

TP xFT ZTP 54* wedge

TP xFT ZTP 58* wedge

Penta TP golf ball

Notable

· TaylorMade Tour Staff professional Darren Clarke wins the 2011 Open Championship playing R11 driver, Penta TP and Tour Preferred MB forged irons

· Clarke, 42, becomes oldest Open Champion since 1967

· Clarke moves to No. 30 in the Official World Golf Rankings and sixth in the Race to the Dubai standings

· The win marks the 32nd worldwide for TaylorMade drivers in 2011 - more than any other brand

· Clarke's win marks the first major championship victory for the R11 driver and second for the Penta TP golf ball 

Connect with TaylorMade Golf at www.taylormadegolf.com.au or www.taylormadegolf.co.nz

Like the original Corza Ghost and the entire TaylorMade Ghost series family, the Ghost Spider was developed with input from the hottest putting instructor in the game, TaylorMade Tour Staff professional Dave Stockton. "Dave convinced us that the concept of a white-headed putter was a good one, and he was absolutely right," said Sean Toulon, executive vice president of TaylorMade. "Dozens of tour pros are using TaylorMade Ghost putters, including last year's Vardon Trophy winner on the PGA Tour.

Ghost Spider prototypes were created at the request of numerous tour professionals and have been put in play on the PGA, Champions and European tours. TaylorMade-adidas Golf Tour Staff professional Jason Day used a Ghost Spider prototype in his T2 finish at this year’s Masters and U.S. Open, resulting in widespread consumer inquiries.

CLICK ON THE LINK TO PLAY VIDEO

"Fans of the Monza Spider, of which there are many, will be blown away by the Ghost Spider," said Stockton. "We've never made a putter that combines this kind of forgiveness and ease of use. Putting is all about confidence, and the Ghost Spider promotes confidence, big time."

Benefits of White Alignment
The study of thousands of putting strokes using our proprietary MAT-T (Motion Analysis Technology by TaylorMade) System revealed that 65% of golfers fail to square the putterface to the target from 12 feet, leading to inaccurate putts and higher scores.* The Ghost Spider's white head contrasts sharply with the turf to make it dramatically easier to determine where the face is aimed. The Ghost Spider also incorporates the Monza Spider's acclaimed "basketball court" system of alignment on the crown to further facilitate proper alignment.

In addition, the Ghost Spider's white finish eliminates the distractions of glare and "hot spots" caused by reflected sunlight, making it easier for the player to focus his or her full attention on aiming the putter accurately and executing a sound stroke.

High MOI for Stability; Movable Weight Technology for Customization
Like the Monza Spider, the Ghost Spider incorporates the same innovative, steel wire-frame construction that concentrates most of the weight in the perimeter, which creates the high MOI that makes the putterhead so highly resistant to twisting on off-center hits. The Ghost Spider also shares the Monza Spider's Movable Weight Technology™ (MWT®), which allows the user to customize the feel by changing the weights to make the head heavier or lighter.

PURE ROLL Surlyn Insert
The Ghost Spider is equipped with TaylorMade's patented PURE ROLL insert, which promotes forwardspin to help reduce skidding to encourage a smooth, accurate roll and precise speed control. The PURE ROLL insert's soft Surlyn construction delivers a satisfyingly soft sound and feel at impact.

Availability and Pricing
The TaylorMade Ghost Spider is offered in single-bend and center-shafted models in 34" and 35" lengths, left- and right-handed, at a MRRP of NZD$300. A mid-length "belly" version is available in 41" and 43" stock lengths at a MRRP of NZD$350. Available instores from July 15th, 2011.

*65% claim is based on player data from TaylorMade's MATT System

About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry's technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at www.taylormadegolf.com, www.adidasgolf.com, www.ashworthgolf.com, and www.tmag.com.

About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 42,000 employees and generated sales of € 12 billion in 2010.

“I’m excited about working with TaylorMade Golf as they are clearly the industry leaders in equipment innovation,” Haney said. “We share a great passion for helping golfers of all skill levels improve their game by hitting it longer and straighter more often. I look forward to showcasing all the benefits of TaylorMade’s equipment with my students.”

Haney, who is ranked annually as one of the finest instructors in the world, has coached more than 200 touring professionals from the PGA, LPGA, Champions, European, Japanese, Australian and Asian Tours over the course of his distinguished career. His students have won every major championship in professional golf, amateur golf and junior golf during his 35-plus years of teaching. He has gained further notoriety for his starring role on “The Haney Project,” one of the highest-rated original entertainment television series on The Golf Channel where Haney instructs celebrity personalities with the goal of helping them achieve new personal benchmarks as amateur golfers.

“Hank is one of the most respected and recognizable instructors in the world, and his commitment to helping golfers of all skill levels makes him a perfect fit for the TaylorMade brand,” said Chuck Presto, senior vice president of global sports marketing. “He is a powerful global ambassador for the game of golf and we’re excited to be a part of his efforts and impact on the sport for many years to come.”

Haney, who is represented by Octagon, has authored four books on golf instruction and produced 14 instructional DVD titles, in addition to leading more than 40,000 golf lessons around the world during the course of his career. Haney also serves as Director of Instruction for the Hank Haney International Junior Golf Academy in Hilton Head, South Carolina and operates the Hank Haney Mission Hills Academy at Mission Hills on Hainan Island in China. He is also President of Hank Haney Golf Inc., which owns and operates four golf facilities in Texas.

About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry's technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at www.taylormadegolf.com, www.adidasgolf.com, www.ashworthgolf.com, and www.tmag.com.

About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 42,000 employees and generated sales of € 12 billion in 2010

Furyk, the reigning FedEx Cup Champion and the 13th-ranked player in the world, takes center stage as the unscripted storyteller in a new television advertisement for the Penta TP, which he says genuinely outperformed other golf balls during extensive testing last fall.

“The reason I switched is I hit it longer and higher with my long clubs and, around the greens, I got better,” Furyk says in the new tvc spot.

Click to Watch : Why I switched to Penta TP Video

Furyk is the latest among the world’s elite professionals that have switched to Penta TP for its unparalleled performance. He will be highlighted in ongoing media executions for Penta TP that also feature TaylorMade-adidas Tour Staff professionals Dustin Johnson, Justin Rose and Martin Kaymer, the No. 1 player in the world.

“SEE WHAT 5 LAYERS CAN DO FOR YOU” — the tagline of the campaign— challenges consumers to compare the Penta TP, the most complete ball in golf, to their current preferred ball and see what 5 layers can do for performance.  

Additionally, TaylorMade once again had a significant presence in Golf Digest's annual Golf Ball Hot List — taking home three medals including two gold.

- The Penta TP received a gold medal and was crowned the category winner in "feel."

- The TaylorMade Burner® Tour, a two-piece design engineered for superior greenside feel received high marks for performance, innovation and feel and as a result came away with a gold medal.

- Meanwhile, testers raved about the raw distance they achieved with the Burner golf ball which earned a silver medal.

This year's Golf Ball Hot List will be available in the local edition of the Australia Golf Digest June edition.

Connect with TaylorMade Golf on Facebook | TwitterAbout Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf CompanyTaylorMade Golf has led the golf industry's technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at www.taylormadegolf.com, www.taylormadegolf.com,au, www.taylormadegolf.co.nz, www.adidasgolf.com, www.ashworthgolf.com, and www.tmag.com.

About the adidas GroupThe adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 42,000 employees and generated sales of € 12 billion in 2010.

If you have trouble downloading please click on the link below.
http://www.srixon.com/weatherfitapp

For those of you who do not know much about the Srixon WeatherFIT App please read below.

This Srixon golf WeatherFit application is designed to provide accurate 4 day weather forecast for golf courses around the US.  In addition, it uses the weather forecast to help you decide how to properly fit your Srixon Z-STAR driver and Srixon golf ball for those particular days of play.

WeatherFIT
The Z-Star Weather Fit app, is the first iphone/ipad application designed to help golfers adjust their driver to the specific weather and course conditions they are playing.  When used in conjunction with the Srixon Z-Star driver, the WeatherFit App allows the consumer to select the right loft and flex for their game, select the proper face angle and weight settings initially, then adjust those settings as the conditions or their game change.  Within the WeatherFit section, the golfer can select any course they are planning on playing and it will use their current settings and the weather forecast for the day they plan to play to adjust the club for that day and course.  The WeatherFit App, will also use weather conditions to recommend which color golf ball (Tour Yellow or Pure White) the golfer should be using on that day. 

STAR Fitting
This STAR fitting is specific to the new Srixon Z-STAR Driver that has 84 different possible configurations.  This part of the application helps you properly tune your Z-STAR Driver to maximize distance, ball flight and feel you want from your Z-STAR driver.   In this section you can complete an initial fitting (iFIT) that will be saved in the apps memory to properly conduct a future weather fitting (wFIT) when you are ready to take the club to the golf course.  In addition we provide a corrective fit (cFIT) for times your swing might be a little off and needs corrective tuning to find desired ball flight.

Ball Fitting
This is coming soon – End of April

Videos
This section highlights Srixon staff pros providing tips and instruction on how to hit different shots.  In addition, you will find most recent commercials and product educational sections.

Enjoy the App and please remember to write a great review.

• TaylorMade R11 Driver - 9.0  (settings Loft - STD, ASP - Open, MWT - 6g heel and 6g toe)
• TaylorMade Burner SuperFast Fairway Woods - 15.0
• TaylorMade Rescue 09 Utility Hybrid
• TaylorMade R9 TP Irons - 3-PW
• TaylorMade XFT Wedges - 52 and 58
• TaylorMade Maranello 8 Ghost Putter
• TaylorMade Penta TP #69 Golf Balls
• adidas Footwear

Australia's Karrie Webb won her second title in three LPGA events this season, firing a six-under par 66 on Sunday to take the inaugural LPGA Founders Cup by one stroke.Webb appeared destined for a playoff with Brittany Lincicome, but the American took only her second bogey of the 54-hole event at the 18th hole to give the Aussie veteran her 37th career LPGA title on 12-under par 204.

Webb, a seven-time major champion, won the HSBC Women's Championship last month in Singapore but was six strokes off the pace when the final round began in Phoenix.Victory in the $US1 million event brought no prize money for the 36-year-old LPGA Hall of Famer, with all prize money going to charity. Half the money went to LPGA youth programs while top-10 finishers directed donations of the rest.  Webb donated $US100,000 to the Christopher and Dana Reeve Foundation to combat paralysis and in a surprise move announced after the victory she'd donate $US100,000 to charities working on the Japanese earthquake and tsunami relief effort. 

"The Japan people have done a lot for me, Japanese companies as well, and I feel like I need to give back to them," Webb said.The Cup paid tribute to the 13 founding LPGA players, three of whom greeted players as the exited the 18th green on Sunday."I'm really honoured to win the inaugural Founders Cup," Webb said. "It's a great concept and we need to honour these ladies more than we do. The reason we're playing today is because of them. It means a lot to me to be champion."

 According to sales data from UK retailers collected by Golf Datatech, a private US polling firm, Srixon golf balls had the largest retail market share (33.4%) by sales volume in the UK in January 2011.

The Srixon New Z-Star series, the ball used by Miguel Angel Jimenez and many other pros on the European Tour, made its UK debut in February of this year.  Its introduction is expected to further boost Srixon’s market share in the future.

SRI Sports places a high priority on expansion and development of foreign markets. Since establishing its first sales subsidiary in Malaysia in 1997, the company has gone on to steadily expand its overseas sales activities, creating subsidiaries in the USA, the UK, Australia, China, Hong Kong, South Africa, and South Korea. In the UK, where SRI Sports established a sales subsidiary in 2001, the company has built up market share around its core products, Srixon golf balls and Cleveland Golf golf clubs, cementing its position as a global golf product manufacturer.

Continuing to prove that "no speed is too extreme" when it comes to golf equipment, Taylor Made Golf Company, Inc. is breaking the speed barrier with its "Burner Brotherhood of Speed" campaign. The campaign sets the rules for TaylorMade's new white Burner® SuperFast 2.0 driver and unites golfers to push the physical limits of speed on and off the course.

The Burner Brotherhood, championed by Burner brand ambassador and PGA Tour star Camilo Villegas, is comprised of a unique series of television, digital and print ads, as well as online features inviting golfers to take part in the movement. Golfers can register online to join the Brotherhood at www.taylormadegolf.com, where they'll become part of an interactive community qualified to receive video swing tips from Villegas, product insights and additional benefits not available to non-members.

"The Burner Brotherhood encompasses the mentality by which Camilo lives and plays, as well as what the Burner brand stands for," said Bob Maggiore, TaylorMade vice president, brand and product marketing. "By giving golfers the chance to participate in this Burner movement, we're uniting like-minded players who love speed and distance and constantly seek more of it. That's what our Burner line of equipment is all about."

TaylorMade's Burner Brotherhood draws inspiration from, and is anchored, by one rule that brings to life the fast-paced and high-velocity nature of the iconic Burner brand: "No Speed Too Extreme."

With extreme close-ups, fast cutaways and raw visceral imagery featuring grainy black-and-white Villegas footage and sharp sound effects, the Burner Brotherhood campaign reflects the Burner SuperFast 2.0's light weight – at 279 grams, the lightest TaylorMade driver ever– and improved aerodynamics that together promote increased swing speed and distance. The Burner SuperFast 2.0 driver is at the core of the popular Burner series of clubs, which also includes the white SuperFast 2.0 fairway woods and Rescue hybrids and Burner 2.0 irons.

TaylorMade's Burner series of drivers is the best-selling driver franchise in TaylorMade's history. The new white Burner SuperFast 2.0 features a white non-glare crown and contrasting black clubface for optimal alignment and improved SuperFast Technology to promote up to five additional yards compared to the Burner SuperFast driver. Proven on Tour, the Burner SuperFast 2.0 has been already put into play 120 times by Tour professionals worldwide in 2011.

TaylorMade Golf Company, makers of the No. 1 Driver in Golf and the undisputed industry leader in metalwoods, continues to drive the industry forward with bold new products incorporating revolutionary performance technologies.

About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry's technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at www.taylormadegolf.com, www.adidasgolf.com, www.ashworthgolf.com, and www.tmag.com. www.taylormadegolf.com.au, www.taylormadegolf.co.nz.

About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 42,000 employees and generated sales of € 12 billion in 2010.

Sabbatini Also Plays New Tour Preferred® MC Irons, TaylorMade Ghost TM-770 Tour Putter and Penta TP Ball

Second Consecutive PGA Tour Win for R11™ Driver as Sabbatini Wins Honda Classic

Sabbatini Also Plays New Tour Preferred® MC Irons, TaylorMade Ghost TM-770 Tour Putter and Penta TP Ball

TaylorMade-adidas Golf Tour Staff professional Rory Sabbatini won the Honda Classic playing the new white R11 driver with Adjustable Sole Plate (ASP) technology. It was the second week in a row the R11 was used to win on the PGA Tour; it was also gamed by the winner of the WGC-Accenture Match Play Championship.

Sabbatini’s win was sparked by multiple equipment changes early in 2011, most notably the switch this week to a TaylorMade Ghost TM-770 Tour putter. He put the new Ghost in his bag for the first time at the Honda and dominated the greens, ranking T2 in the field in putts per round (27.0). A 16-foot birdie putt on the par-4 16th hole enabled Sabbatini to hang on for a one-shot victory on a blustery day at PGA National.

Sabbatini also played the new Tour Preferred MC forged irons, a Burner® SuperFast 2.0 TP 3-wood and the Penta TP golf ball.

The victory, Sabbatini’s sixth on the PGA Tour, increases TaylorMade's worldwide driver win total to eight this year – more than any other brand.

In Sabbatini’s Bag

• R11 driver 10.5°
• Burner Superfast 2.0 TP fairway 13°
• R9 fairway 19°
• Tour Preferred MC, 4-PW
• TP wedge with xFT ZTP 56° and 60°
• TaylorMade Ghost TM-770 Tour putter
• Penta TP ball
  
  

*Quotes

"I've never quite had as much confidence in a new putter as I have in this one. After picking it up last week and hitting a few putts with it, right away it just felt amazing to me. It was probably one of the smartest decisions I've ever made in my golf game."

Notable

• Rory Sabbatini wins the Honda Classic, his sixth career PGA Tour victory, playing the new R11 driver
• Sabbatini’s win marks the second-straight week the R11 has been used in victory on the PGA Tour
• After switching to TaylorMade Ghost TM-770 Tour putter, Sabbatini ranked T2 in putts per round (27.0) at Honda Classic
• With the win, Sabbatini moved into third place in the 2011 FedExCup points standings.
• The victory increased TaylorMade's worldwide driver win total to eight this year – more than any other brand.

*Quote from ASAPSports.com

For more information on TaylorMade-adidas Golf products at: www.taylormadegolf.com.au,www.taylormadegolf.co.nz, www.taylormadegolf.com, www.adidasgolf.com or www.ashworthgolf.com

Win Ads

• TaylorMade Win Advertisements are available to promote instore and online at TaylorMade adidas-Golf authorized stockiest
• Attached are 2 win advertisement designs, artwork files for re-size are available for download at, click here. Note the download link will expire automatically in 7 days.

The development of SkyCaddie PinPoint establishes SGX as the most complete "hybrid" solution, without having to aim or carry a bulky laser that requires a line of sight and aiming before every shot, which hinders pace of play. With just a couple minutes invested before play, SkyCaddie PinPoint allows golfers to add a PinSheet to SkyGolf's patented IntelliGreen to obtain instant distance to the flag from any angle of approach on the course, whether they can see the flag or not. Plus, with IntelliGreen Pro golfers get a precise eagle's eye view of the flag location relative to edges of the green, bunkers, major slopes, false fronts and the green depth, including front carry, back, and distance to any other point on the green. All of this information is available automatically and on one screen. 

For the past decade, the golf industry has debated the benefits of lasers vs. GPS. SkyCaddie has been the leader in this new growth category, with hundreds of thousands of golfers enjoying the quality, ease of use and depth of its course management information. The debut of PinPoint once again establishes a new industry standard, as this technology eliminates the need for line of sight to the flag, providing precise distances to all targets, which is not possible with a laser. 

"To our knowledge, not a single player on Tour uses either a laser or a GPS rangefinder in competition. However, 100% of players on Tour and their caddies trust and depend upon their yardage books because it provides all the information they need and they know it has been checked and verified," said Richard Edmonson, CEO, SkyGolf. "SkyCaddie includes this same verified and trusted information and is clearly closer to the 'real thing' than any other rangefinder. Compared to the many limitations of a laser, the SkyCaddie provides so much more information, more easily and in less time."

Edmonson adds, "Some laser providers offer GPS devices in an attempt to overcome the clear disadvantages of laser technology, and now there is a Hybrid laser with some basic GPS added to it. A hybrid GPS/laser device can be more of a distraction to golfers, adding guesswork to their round, as they are unsure which distance to trust. It raises the question of whether the golfer should look through the lens of the laser and aim it, or turn it around and look at his GPS screen. If golfers have to choose which option to trust, it can have a negative impact on pace of play. We've come up with a better solution that provides golfers with all relevant distances on the course, including the distance to the pin, and for much less money. With SkyCaddie, PinPoint, golfers get all the benefits of a 'laser/GPS hybrid'... within the industry's best of class GPS!" 

SkyCaddie PinPoint technology is the latest innovation enabled for SkyCaddie SGX and comes on the heels of the recently introduced AutoView application, a free upgrade for SkyCaddie users. Utilizing "buttonfree" and "touchfree" technology, AutoView enables golfers to change between their most popular screens, including HoleVue™, IntelliGreen® and their Scorecard, with just a simple turn of the wrist from portrait to landscape positions. Currently, the default view -- in a portrait position -- showcases SkyCaddie's "Best-of-Class" HoleVue™ in brilliant colors and precise detail. 

With a simple turn to the right, golfers are quickly treated to a clear landscape view of SkyCaddie's patented IntelliGreen® with invaluable approach shot information in large clear numbers. A turn back to portrait position and the golfer is back to the HoleVue™ layout. If a golfer wants to enter or check a score, a simple turn to the left and their complete Scorecard is featured on the screen in landscape view. After entering the score, a simple turn back to portrait position and the HoleVue™ screen returns. Integrating AutoView with SkyCaddie's breadth of standard and innovative features (AutoCourse select, AutoHole advance, AutoZoom in HoleVue™ mode, and IntelliGreen® with auto green rotation to align with your approach position), enable SkyCaddie users to operate the device from the first tee to the 18th green with virtually no button pushes. 

"The addition of SkyCaddie PinPoint Technology and the AutoView application further supports why the SGX is clearly the easiest, most powerful rangefinder in the game," said Edmonson. "This new application, combined with the most complete and most reliable course maps in golf, further establishes SkyCaddie as the closest thing to having a Professional Tour Caddie. Nothing else comes close!"

SkyGolf is dedicated to providing amateur golfers with the same trusted, reliable distance information Tour Caddies depend on to help their Pro win tournaments. As a benefit to Membership, SkyCaddie Members get access to the TrueGround maps created by walking every course using survey grade equipment. As a result of SkyGolf's mapping methodology, only SkyCaddie can provide invaluable approach shot information through advanced course management features like its patented IntelliGreen® and IntelliGreen® Pro. By ground-mapping every course, only SkyGolf is able to rectify and correct errors and distortions that are common to aerial imagery and flyovers used in competitive devices. Owners of competitive rangefinders are quickly learning there is no way to verify the accuracy of a golf course image using satellite or aerial imagery - a location must be visited and every hole must be walked using sub-meter, survey grade GPS equipment. As a result, SkyCaddie is the only rangefinder that calculates distances solely from professionally surveyed and verified points on the golf course via its exclusive HoleVue™. 

About SkyGolf
SkyGolf® is a private company specializing in the development of innovative positioning systems and technology products specifically designed for personal use on a golf course. SkyGolf is leading a revolution that is improving the way golfers play the game. The mission of SkyGolf is to respect the long-standing traditions of the game, use technology responsibly and within the spirit and rules of golf, and to provide golfers of all skill levels with better and more rewarding golf experiences. SkyGolf, maker of SkyCaddie®, the #1 rangefinder in golf, is committed to providing the same reliable information a professional caddie provides to PGA TOUR professionals. This unmatched reliability is created by walking the course just like a TOUR Caddie does for a professional golfer, recording critical target information using the only method trusted in professional golf. To date, SkyGolf has traveled over a million miles to ground map golf courses, recording approximately 100 million data points on close to 30,000 golf courses worldwide using their TOUR Caddie ground-mapping methodology. Additionally, thousands of courses are updated annually. SkyGolf believes every amateur deserves the same complete information with the same reliability professional golfers receive and would never play without and believes its SkyCaddie is the closest thing to a Tour caddie's actual yardage book. The SkyCaddie is the Official Rangefinder of The PGA of America, Canadian PGA, PGA of Great Britain and Ireland, the PGA of New Zealand, PGA of Germany, the PGA of Spain, the Swedish PGA and a Technology Partner of the PGA Learning Center.

Commenting on his triumph, Kaymer said: "I actually was surprised by my performance this week. This was probably the best golf I have ever played. My caddy and I had a very good strategy and I hardly made any mistakes."

In winning this tournament Kaymer was elevated to #2 in the official world ranking.

In Kaymer's Bag:

• Driver:  R9 SuperTri 8.5°
• Fairways:  R9 13
Irons:  rac TP 3 - PW
• Wedges:  xFT 54°, 58°
• Ball:  Penta TP
• Shoes:  adidas adiPure*

Quotes from www.europeantour.com 

Facts:

Martin Kaymer joined the TaylorMade-adidas Golf team in January 2010                                   

He won the Abu Dhabi HSBC Championship for the third time in the last four years  Kaymer has now won four of his last eight events and nine of his first 100 tournaments

TaylorMade-adidas Golf staff players Retief Goosen and David Lynn finished finished 3rd and 5th at the Abu Dhai HSBC Championship. 

CARLSBAD, Calif. – TaylorMade-adidas Golf Company announced 2011 plans with PGA Tour player and international icon Camilo Villegas. Currently ranked No. 37 in the Official World Golf Ranking, Villegas will play TaylorMade clubs and the Penta TP golf ball, wear the Burner logo on the front of his headwear, use a TaylorMade staff bag and wear adidas Golf footwear.

A three-time PGA Tour winner, Villegas will be TaylorMade's leading brand ambassador for the Burner product line and as such, play Burner equipment including the Burner SuperFast 2.0 TP driver and appear in Burner print and television advertising that will begin airing in March. TaylorMade’s latest brand campaign, which touts the "Burner Brotherhood of Speed," via fast-action cuts of the muscular Villegas recruiting golfers around the globe to join the Burner Brotherhood for its unparalleled speed, distance and performance benefits.

"I am thrilled to join the TaylorMade-adidas Golf Tour Staff and look forward to representing a very unique and exciting Burner brand," Villegas said. "The brand’s core values — speed, power and distance — are a perfect match for my personality and most importantly, I believe in the products. I can’t wait to play the new equipment on Tour in 2011."

Click above to watch video

The 28-year-old Colombian is coming off another successful PGA Tour campaign that included his third career victory, at the Honda Classic. Villegas also qualified for The Tour Championship after finishing 20th in the FedExCup standings. For the season, he earned more than $3 million and finished 16th on the money list.

Villegas' charisma and aggressive style of play made him an instant sensation when he joined the PGA Tour in 2006. He is well known to golf fans for his efficient swing and seemingly effortless power, as well as the signature "Spiderman crouch" he assumes when reading putts, which prompted fans from his home town to nickname him "Hombre Arana." His popularity has also attracted plenty of attention off the golf course, where he has been featured in GQ Magazine and named one of People Magazine's "hottest bachelors" in 2006.

"We sought Camilo as our first and only choice to become the new face of our legendary Burner product line," said Bob Maggiore, vice president of global brand and product marketing. "We wanted a player whose lifestyle aligned with our fast, furious Burner product messaging and possessed the charisma to capture a global audience. Camilo brings both of those qualities to TaylorMade and his passion and enthusiasm for the brand is arresting."

Villegas is one of the latest players to switch into the Penta TP golf ball, the first and only five-layer Tour ball, which was used in 18 worldwide victories last year including the 2010 PGA Championship. Born January 7, 1982, Villegas will play a No. 7 Penta TP to honor his birthday.

"Camilo is one of the most exciting and recognizable young players in the world, and his aggressive and athletic style make him a natural fit for TaylorMade-adidas Golf and the Burner brand," said Chuck Presto, senior vice president of global sports marketing. "He has proven year-in and year-out that he’s capable of competing and winning at the game’s highest level, and we couldn’t imagine adding a better ambassador to our Tour Staff."

Villegas will debut his new TaylorMade equipment during the 2011 PGA Tour season opener, the Hyundai Tournament of Champions, this week in Maui, Hawaii.

In addition to Villegas, TaylorMade Golf has expanded its Tour Staff with the addition of Ricky Barnes, Chad Collins, Kevin Streelman, and Chris Stroud.

About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry's technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) or www.taylormadegolf.com, www.adidasgolf.com, www.ashworthgolf.com, and www.tmag.com.

About the adidas Group
About the adidas Group The adidas Group is one of the global leaders within the sporting goods industry offering a broad range of products across the three core brands adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 39,000 employees and generated sales of EUR 10.381 billion in 2009. For more information, contact: TaylorMade Golf Public Relations Department Christa McNamara Tel: (760) 918.6466 christa.mcnamara@tmag.com

A 16-time PGA Tour winner, Furyk is coming off a career year that included victories at the Transitions Championship, Verizon Heritage, and the season-ending TOUR Championship. Furyk's widespread success culminated with PGA Tour's ultimate prize when he captured the 2010 FedExCup Championship at East Lake last September.

"I'm thrilled to be joining TaylorMade-adidas Golf Tour Staff," said Furyk. "From the innovation they continue to bring to golf equipment to the passion and expertise of their tour reps, it's no secret that TaylorMade-adidas Golf is committed to helping their players improve."

Furyk has worn adidas Golf footwear since 2006, however, he'll be playing the TaylorMade Penta TP for the first time starting today at the Hyundai Tournament of Champions. The first and only five-layer Tour ball, Penta TP was used in 18 worldwide victories last year including the 2010 PGA Championship. He will also be playing a TaylorMade driver. "In all the years that I have been working with Tour players, Jim is one of the most technical guys I have ever encountered," said Dean Snell, TaylorMade's senior director of research and development for golf ball. "He quickly grasped the concept and benefits of Penta TP's five-layer construction. In his testing, he found that his long-irons stayed in the air longer to give him increased carry and distance, as opposed to 'falling out of the sky' too soon. He also found that he could fully control and manipulate the spin on his wedge shots inside 100 yards, which he feels will help him win in 2011."

About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry's technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) or www.taylormadegolf.com, www.adidasgolf.com, www.ashworthgolf.com, and www.tmag.com.

About the adidas Group
About the adidas Group The adidas Group is one of the global leaders within the sporting goods industry offering a broad range of products across the three core brands adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 39,000 employees and generated sales of EUR 10.381 billion in 2009.

The “Hot List,” published annually since 2004, is recognized by the golf industry and golf enthusiasts alike as a leading independent guide to the best new introductions of golf clubs, is judged by a panel of scientists, retailers, teachers, amateur players and Golf Digest’s team of equipment editors.

TaylorMade’s revolutionary new R11, a completely adjustable driver featuring a white crown, was an “Editor’s Choice” selection – a distinguished honor given to only four products, in addition to earning a Gold rating.

TaylorMade's second driver introduction of 2011, the all new Burner® SuperFast 2.0 driver, also received a Gold rating. At just 279 grams, the Burner SuperFast 2.0 is the lightest TaylorMade driver ever, and is up to five yards longer than the first generation SuperFast driver. TaylorMade is the only brand to have two drivers with Gold ratings on the 2011 “Hot List.”

Additional TaylorMade products that earned Gold ratings include the R11 and R11 TP fairway woods, Rescue™ 11 and Rescue 11 TP hybrids, Tour Preferred MC and Burner 2.0 irons, TP with xFT wedge, and Corza Ghost and Daytona Ghost putters.

“Its always rewarding when real golfers and industry experts react positively to our products,” said Bob Maggiore, TaylorMade’s vice president of brand and product marketing. “The excellent reviews that our newest products received in the Hot List, including the R11 driver, confirms that these clubs deliver on their promise of superior performance.”

About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry's technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) or www.taylormadegolf.com, www.adidasgolf.com, www.ashworthgolf.com, and www.tmag.com.

About the adidas Group
About the adidas Group The adidas Group is one of the global leaders within the sporting goods industry offering a broad range of products across the three core brands adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 39,000 employees and generated sales of EUR 10.381 billion in 2009.

Now TaylorMade is proud to introduce the R11 driver — the next revolution in golf club adjustability. "By incorporating our new Adjustable Sole Plate (ASP) Technology, along with our proven Flight Control Technology and Movable Weight Technology, into a single clubhead, the R11 gives golfers the ability to adjust their driver to fit their individual needs with even greater precision," said Dr. Benoit Vincent, TaylorMade's chief technology officer.

The Introduction of Adjustable Sole Plate (ASP) Technology
When you change the clubhead's loft using FCT, you're also forced to change the face angle – increase loft and the face angle closes; decrease loft and the face angle opens. Adjustable Sole Plate solves that problem by allowing you to adjust the face angle independently of the loft, which is controlled by FCT.

The ASP sole plate provides ±2° of face angle change (neutral/square, 2° open, 2° closed). You can create three lofts with the same face angle, or you can further accentuate a face angle or counter a negative face angle. Plus, the combination of ASP and FCT effectively doubles the range of face angle for the club for ±2° to ±4°.

Three Dimensions to Distance (3-D): Combining ASP, FCT, and MWT
Altogether, the combination of ASP, FCT and MWT gives golfers 48 ways to set up the clubhead to promotes up to 100 yards of side-to-side trajectory adjustment, the most of any driver in existence. Combining full FCT and MWT settings promotes a launch-condition range of 2° launch angle and 1,000 RPM.

The FCT system is extremely sleek and streamlined, resulting in less mass and a lower clubhead CG location compared to hosel adjustability systems in competitive drivers.

The R11 includes two weight cartridges weighing 10-grams and 1-gram. To create a neutral bias, install the heavy (10-gram) weight in the toe, for a draw bias, put the heavy weight in the heel. If a more neutral setting is desired, 4 and 6-gram weights are available separately.

Players who prefer a specific face angle setting can bias the weights to adjust trajectory independent of the ASP setting. For instance, a player may prefer an open face angle at address while also desiring a draw-bias performance. With the R11 driver, the player can open the face using ASP and put the heavy weight in the heel, resulting in an open face but a draw-bias weighting.

Understanding 3-D: Three Simple Steps to Fitting an R11 Driver
Metalwoods with TaylorMade’s ASP, FCT and MWT will revolutionize the clubfitting process and promote superior performance. Properly fitting an R11 driver takes three simple steps:

1.  (FCT)
Select desired loft by setting the FCT, choosing either Neutral, 1º higher loft, or 1º lower loft (or one of the intermediate positions ±0.5º). When you change the loft, the face angle will be modified. A higher loft equates creates a closed face angle, while a lower loft creates an open face angle.

2. (ASP)
Rest the club in the address position and decide if you want to change the face angle. If the club looks too closed, adjust the ASP to square or open the face. If the club looks too open, adjust the ASP square or close the face. If the face angle look just right, no need to adjust the ASP.

3  (MWT)
Adjust the weights as necessary to achieve the desired trajectory bias. The ball directional tendency goes towards the side that the heavy weight is placed. For example, move the 10-gram to the heel side to create more draw bias. Modern-Classical Clubhead Shape with White Crown, Black PVD Clubface for Optimum Contrast for Alignment The R11 driver is designed with a new, modern-classical clubhead shape intended to suit the eye of better players, while still providing forgiveness and confidence for average players. The shape is more contemporary appearance than traditional drivers, and slightly triangular to create a modern yet classical address silhouette. The triangular shape creates more inertia and a deeper back CG position for greater stability and forgiveness.

At 440cc, the R11 appears slightly (2%) larger due to its white crown color. Most golfers recognize address size relative to the size of the ball as a key confidence builder.

The white crown color and black PVD face provides optimum contrast against the ground to make the R11 easier to aim. This advantage is even more pronounced in lower light, such as when the tee box is in shade or shadow, on overcast days or when the sun is low in the morning and in the evening. The crown color also eliminates high-intensity "hot spots" caused by reflected sunlight that afflicts gloss-finish metalwoods.

Extensive Tour Feedback Influences Design, Shaft Properties
The R11 was designed with significant feedback from tour players and the unification of three major driver technologies, including ASP, has been extremely well-received; we expect it to be the No. 1 model very quickly after introduction on the PGA Tour. And, like all TaylorMade drivers, it features Inverted Cone Technology for higher ball speed on off-center hits.

Click above to watch Tour introduction of R11 driver

The R11 measures 45.75" and is equipped standard with a Fujikura Blur 60-gram shaft, which features a medium-firm tip profile. The Fujikura Blur features a large weave material in the outer diameters of the layup to provide more stability at impact. As a result, this shaft specification delivers more distance and control without the harsh feel associated with some firmer-tip shafts.

Availability and Pricing
Two versions of the driver — R11 and R11 TP — are to be offered to suit a wide range of players. The R11 driver is available in two lofts right-handed – 9°, 10.5° – and two lofts left-handed – 9.5° and 10.5°. The standard R11 comes in four shaft flexes – X, S, R, M. In addition to the Fujikura Blur TP, the R11 TP comes with the option of 19 additional shaft choices

Availability begins February 2010 at a manufacturers recommended retail price of NZD$TBA for the R11 and NZD$TBA for the R11 TP.

About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry's technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at www.taylormadegolf.com, www.adidasgolf.com, www.ashworthgolf.com, and www.tmag.com.

About the adidas Group
About the adidas Group The adidas Group is one of the global leaders within the sporting goods industry offering a broad range of products across the three core brands adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 39,000 employees and generated sales of EUR 10.381 billion in 2009.

Last year, SuperFast technology was improved to make the Burner SuperFast driver lighter, longer, and faster than any previous generation Burner. It delivered on its promise of improved aerodynamics and massive distance and, by the end of 2010, achieved remarkable success on Tour and in the marketplace. More than 50 professionals put the Burner SuperFast in play on the PGA Tour alone and the driver was used in 14 victories worldwide, most notably the FedEx Cup TOUR Championship.

Now TaylorMade is pleased to introduce the next-generation Burner SuperFast 2.0 and Burner SuperFast 2.0 TP, which combine SuperFast technology with an ultra-large face size and low-drag aerodynamics to promote faster swing speed, a higher launch angle and lower spin-rate, equaling a dramatic boost in distance. The two best distance-producing technologies in years are combined in this high-MOI driver, helping to make Burner SuperFast 2.0 five yards longer than the original Burner SuperFast.

The Burner SuperFast 2.0 driver is newly shaped to deliver the benefit of our Dual Crown Technology — designed to create a lower CG to promote a higher launch angle and lower spin-rate, the launch conditions that promote greater distance — but with a more conventional head shape. In addition, the Burner 2.0 incorporates SuperFast Technology, including a longer shaft, lighter weight and more usable face area.

Largest Clubface of Any TaylorMade Driver
The Burner SuperFast 2.0 drivers boasts one of the largest faces in golf at an expansive 4,550 square millimeters, and the deepest face/largest address footprint combination. The clubhead's Ultra-Thin Wall (UTW) construction combined with a more triangular address shape and profile shape allowed us to stretch the geometry to improve performance and playability. The larger face is important in light of the fact that the longer club-length makes it more challenging for the average player to make square contact consistently; the larger face provides more area with which to strike the ball.

The exceptionally deep face provides more area for impact above the center of the face, which promotes a higher launch angle and lower spin-rate, the launch conditions that promote long distance. To improve performance without sacrificing feel and playability, we carefully recalibrated the shaft and head mass properties to enhance playability and a moderate draw bias with a "measured square" face angle.

The high-MOI titanium clubhead also features TaylorMade's Inverted Cone Technology, milled directly into the back of a clubface. The Inverted Cone expands the area of the clubface that delivers high ball speed, meaning that you can miss the center of the clubface by a lot and still generate high ball speed and long distance.

White Crown, Black PVD Clubface Provide Optimum Contrast for Alignment
The Burner SuperFast 2.0's distinct white crown, when paired with its black PVD-finish clubface, provides optimum contrast for easier and more consistently accurate alignment. The crown color also eliminates high-intensity "hot spots" caused by reflected sunlight that afflicts gloss-finish metalwoods. This is very important, since golfers tend to be longer with these clubs, and if the face is poorly aligned at impact, then the shot can be directed farther off-line for an equivalent impact misalignment.

Additionally, a white metalwood head looks 2% larger compared to the same-sized black head because the white border bleeds into the darker sides. This promote more confidence and a fast, free swing.

Burner SuperFast 2.0: Our Lightest Driver Ever
A vital upgrade to the Burner SuperFast is the new Winn Lite grip that weighs just 25 grams, yet it sacrifices nothing in terms of feel and traction. It's a critical component in making this club, at 279 grams, the lightest driver we've ever produced. The driver measures 46.5", a length that, in concert with the lighter grip and improved aerodynamics, promotes five more yards than the Burner SuperFast.

Also critical to the Burner SuperFast 2.0 driver's performance is its Matrix Ozik XCon 4.8 shaft, which is both ultra-light and tip-soft, helping the golfer generate more ball speed, a higher launch angle and more spin to promote more distance.

Click above to watch Tour introduction of Burner SuperFast 2.0 driver

Burner SuperFast 2.0 TP: Legendary Distance, Neutral Bias for the Discerning Player The Burner SuperFast 2.0 TP differs from the standard model in a four key ways: 1) a more compact address footprint, 2) a single weight port on the toe (the weight is non-movable), 3) a slightly open clubface angle, 4) a standard 65-gram Matrix Ozik HD 6 shaft and 43-gram Tour Velvet Light grip.

The TP's aerodynamic clubhead shape promotes faster swing speed for increased distance, while the open face and weight in the toe enables the driver to be swing-weighted differently than the Burner SuperFast 2.0 to promote a neutral bias.

Availability and Pricing
Two versions of the driver — Burner SuperFast 2.0 and Burner SuperFast 2.0 TP — are to be offered to suit a wider range of players, including availability in a ladies version in its own color palette. The Burner SuperFast 2.0 driver is available in three lofts – 9.5°, 10.5°, HT (12.5°) – and four shaft flexes – L, M, R, S. The Burner SuperFast 2.0 TP is available in three lofts – 8.5°, 9.5°, 10.5° –and three shaft flexes – X, S, R.

Availability begins February 2010 at a manufacturers recommended retail price of NZD$TBA for the Burner SuperFast 2.0 and NZD$TBA for the Burner SuperFast 2.0 TP.

About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry's technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at www.taylormadegolf.com, www.adidasgolf.com, www.ashworthgolf.com, and www.tmag.com.

About the adidas Group
About the adidas Group The adidas Group is one of the global leaders within the sporting goods industry offering a broad range of products across the three core brands adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 39,000 employees and generated sales of EUR 10.381 billion in 2009.

Optimization Wins

Eight-birdie final-round 64 helps the long-hitting Garrigus overcome a five-shot deficit and secure his Tour card for 2011

TaylorMade Golf Tour Staff professional Robert Garrigus raced to a final-round 64 to erase a five-shot deficit and win the Children's Miracle Network Classic, safely securing his PGA Tour card for 2011 after starting the week at 122nd on the money list. Garrigus, the longest hitter on the PGA Tour - he averaged 315.5 yards this year - overpowered the course with his R9 SuperTri driver during a bogey-free final round. The last of his eight birdies Sunday came at the par-4 17th, giving him a three-shot cushion heading to the 72nd hole.

Garrigus ranked first in driving distance for the week, averaging 316.9 yards, and ends the year ranked 51st on the money list. The victory marked the 13th win for TaylorMade drivers on the PGA Tour in 2010 and 51st worldwide, more than any other brand.

To see video of Garrigus' original R9 SuperTri Driver fitting, click HERE.

In Garrigus' Bag:

• TaylorMade R9 SuperTri 8.5°
• TaylorMade Tour Burner 14.5°
• TaylorMade R9 19°
• TaylorMade R9 TP 3-iron thru PW

• R9 SuperTri 8.5° driver
• R9 3-wood 13°
• Burner 5-wood 17.5°
• rac MB 3-iron through PW
• rac SW 54°
• TP xFT LW 58°
• TaylorMade's Penta TP ball
• adidas Golf adiPure footwear
• TaylorMade TP glove

Notable

• TaylorMade ranked No. 1 in drivers, No. 2 in golf balls at Whistling Straits
• 15 R9 SuperTri drivers were put in play at Whistling Straits
• 36 worldwide tour victories for TaylorMade drivers in 2010
• The win secured Kaymer's position, on points, on Europe's 2010 Ryder Cup team.
• The win makes Kaymer a lock to finish in the top 125 on the PGA Tour money list, guaranteeing him his tour card in 2011.

Quotes

• "It's one of the sweetest things I've ever done. Just to come up the 17th and 18th is magical.”
• "This is a huge tournament to win for a Swede and I'm speechless right now. It's epic."

In the Bag

• Burner SuperFast driver 10.5
• Tour Burner Fairway woods 14.5 and 17.5
• Tour Preferred irons (4-PW)
• Penta TP Golf Ball
• Adidas Tour 360 4.0 Golf Shoe

Notable

• TaylorMade Golf now has 33 worldwide driver wins in 2010, more than any other brand.
• TaylorMade Staff players Rafa Echenique and Edoardo Molinari finished second and third respectively.
• Johnson fired rounds of 70-66-70-71 (277).

* Quotes taken from Europeantour.com

It is gives an indepth breakdown and review of the state of technology in golf equipment and how this can help your game.

If you are thinking about upgrading your current clubs it would pay to have a quick read at Your Complete Guide: Obsolete List  to bring you up to speed.

Resilience, toughness and composure -- TaylorMade-adidas Golf Tour Staff professional Paula Creamer displayed all three as she won the 2010 U.S. Women's Open at Oakmont Country Club. Despite the pain of a surgically repaired left thumb that limited her daily warm-up to 40 balls, Paula stayed focused and on point, especially during an extraordinary stretch of back-nine ball-striking on Sunday that keyed her four-shot victory and made her the only competitor in the field to break par.

In Creamer's Bag:

• Driver: R9 SuperTri 10.5°
• Fairways: Burner 15°, R9 TP 17°, r7 20°
• Hybrid: Rescue 09 TP 25°
• Irons: R9 TP 5-iron through PW
• Wedges: rac 54°
• Putter: Daytona Kia Ma Ghost

• Glove: TaylorMade Targa
• Apparel: adidas Golf ClimaCool Soft 3-Stripes Polo, ClimaCool Stretch Twill Skort
• Footwear: signature PAULA

Innovation Wins: Rose rules greens again with Corza Ghost putter TaylorMade-adidas Golf Tour Staff professional Justin Rose captured the AT&T National on Sunday, his second PGA Tour win in three starts. The hottest player on the PGA Tour, Rose used the Burner SuperFast driver to bash his way to the Liberty Bell trophy, averaging 301.9 yards off the tee and ranking T15 in driving accuracy. How much longer will Burner SuperFast make you? Try it and find out. Rose also played the remarkable new Rossa Corza Ghost putter, the club that's been instrumental in elevating him to No. 2 on the PGA Tour in scoring average. How many more putts will you sink with Corza Ghost? Roll it and find out.

In Rose's Bag:

• Driver: Burner Superfast 9.5°
• Fairways: R9 TP 13.0°; R9 TP 17.0°
• Irons: R9 TP 3-PW
• Wedge: TP XFT ZTP 54°
• Putter: Corza Ghost
• Ball: Penta TP

• Footwear: adiPURE
• Apparel: adidas Golf ClimaCool
• Glove: TaylorMade Tour Preferred

In becoming the first European in 40 years to win the U.S. Open, McDowell stayed the course and watched those around him take Pebble’s best punches. The man from Northern Ireland picked up his first win on American soil by shooting 71-68-71-74 to finish at even-par and win by one stroke. It was the second major championship victory of the 2010 season for a Callaway Staff Professional after Phil Mickelson won the Masters in April.

McDowell used a bag of Callaway equipment on the Monterey Peninsula and rose to 13 in the World Golf Rankings. He plays the Callaway FT-3 Driver (9.5), a Tour 15-degree X Fairway Wood, X-Forged Irons (4-PW), X-Forged Vintage Wedges (52 and 58 degrees), the Tour ix Golf Ball and an Odyssey White Hot #7 Putter.

“I have so many people to thank; Callaway Golf and so many great sponsors,” McDowell said Sunday night. “I have a great team around me.”

McDowell was quick to highlight the performance of his Callaway driver in his rise to Major-Champion status. “I’ve never been the longest hitter in the world but I’ve certainly put on yardage in the last year,” he said after hitting 66 percent of fairways throughout the championship and averaging 303 yards off the tee.

He also used his Odyssey White Hot #7 Putter to average just 27.5 putts per round for the week on Pebble’s treacherous greens. He averaged 1.53 putts per green in regulation. “My putter was kind to me this week,” said McDowell. “I putted good this week, I felt good on the greens and when I had opportunities I generally took them. It helped me make a lot of birdies.”

Callaway’s dominance at the U.S. Open was not exclusive to the man who was left holding the trophy. Mickelson and fellow Callaway Staff Pro Ernie Els spent the better part of Sunday in hot pursuit of another major victory, only to come up just short.

In the end, Els finished the championship in third place at 2-over-par. Mickelson finished tied for fourth at 3-over. That means three of the top-five finishers used Callaway drivers, irons, wedges, golf balls and an Odyssey putter. Both Els and Mickelson use the FT Tour Driver, X Prototype Irons and Tour i Series Golf Balls. 

Callaway Staff Pro Alex Cejka also turned in a great performance at Pebble Beach, finishing the tournament tied for eighth at 5-over-par.

 
Rose's win marked the second time in three weeks the Burner SuperFast driver was used to win a PGA Tour event; the other victory was Jason Day two weeks ago at the HP Byron Nelson Classic. Rose was an early convert to the Burner SuperFast, switching to it because it delivered a significant boost in ball speed and distance.
 
Rose also played a TP wedge with xFT (54°) and Penta TP, the first and only five-layer tour ball.
 
Quotes:
"It's a bit of a pun, but I putted scary good with my new Ghost putter. I couldn't resist that one."
 
"I've got to be honest, putting is one part of my game where, you know, I've had some slight doubts. Today [Sunday] was fantastic because I felt like I putted my best under pressure. You know, once again, that's something that I can really take or now dispatch out of my mind and really take positives going forward."
 
"I was really trying to play one shot at a time, stay focused, not get ahead of myself…I knew that I was in the hunt all week, but I wasn't playing golf like I was in the hunt all week. I was just in the moment."
 
"The last tournament I won was the 2007 Volvo Masters, and I didn't win it in a fashion that I was actually terribly proud of. I was four or five ahead at one point and ended up winning in a playoff. You know, I won. It was great. But today gives me a lot more satisfaction to sort of win the way I did. I feel like I can take a lot more from this win going forward than my last one."
 
*** All quotes from ASAP sports’ transcripts of Roses’ post-round press conferences at The Memorial Tournament.
 
In the Bag:

• Burner SuperFast 9.5° driver
• R9 3-wood 13°
• R9 4-wood 17°
• R9 irons 3 - 9
• TP wedge with xFT 54°
• Rossa Corza Ghost putter
• Penta TP ball, #99

• TaylorMade TP glove
• adidas Golf adiPURE™ footwear
• adidas Golf ClimaCool 3-Stripes polo in Black/White
• adidas Golf Formotion pants
• adidas Golf eyewear

 
Notable:
-Rose hit lots of fairways and greens, ranking T10 in driving accuracy and T13 in greens-in-regulation. Combine that with his 1 in putts per GIR and 2 in putts per round and you've got a winner.
 
-Rose's Penta TP balls are each numbered 99 because 9 is his wife's favorite number, and his reasoning is that two 9s will bring him "double the luck."