The wildly popular White Hot® insert claimed 30 victories across the worldwide tours in 2012, and Odyssey now introduces an improved version of the insert that brings more consistent sound, feel and performance across the putter face. Critical to the insert’s enhanced consistency, a new laser milling cutting process allows Odyssey to achieve extremely tight tolerances and to better match insert shapes to the various White Hot Pro head shapes, resulting in Odyssey delivering better performing products for golfers. White Hot Pro putters are already in play on the PGA, European and Champions Tours.

TaylorMade Golf’s new R1 driver is off to a sizzling start in 2013. Less than two weeks from its global availability at retail, the revolutionary club has notched three wins, including two of the first three events on the PGA Tour.

Callaway Golf Company (NYSE: ELY) today announced the signing of RYO ISHIKAWA to a multi-year contract. Ishikawa, a ten-time winner on the Japanese Tour by the age of 21, joins Callaway as a full staff professional and will play the Company’s cutting-edge equipment.

Callaway Golf Ignites Explosive Distance from the Tee with Its New X HOT Drivers and the New X HOT Fairway woods bring innovation and more distance from everywhere.

TaylorMade Golf Company today introduced two new golf balls: SuperDeep and a new and improvedBurner. Both balls complement the new 5-layer LETHAL ball also announced by TaylorMade.

New Premium 5-Layer Golf Ball Delivers Total Tee-to-Green Performance for ALL Players.

Improved Aerodynamics, Center of Gravity Location & New Shaft Promote More Distance.

R1 Raises the Bar on Adjustability and Provides a Wide Range of Loft Settings for the 80% of Golfers Playing the Wrong Loft

New adizero Footwear Delivers Ultra-Light Performance to Help Golfers Finish Strong

Callaway Golf Introduces RAZR Fit Xtreme Driver the Lowest CG of any Adjustable Driver Delivers Fast Ballspeed and Reduces Spin For Maximum Distance.