The wildly popular White Hot® insert claimed 30 victories across the worldwide tours in 2012, and Odyssey now introduces an improved version of the insert that brings more consistent sound, feel and performance across the putter face. Critical to the insert’s enhanced consistency, a new laser milling cutting process allows Odyssey to achieve extremely tight tolerances and to better match insert shapes to the various White Hot Pro head shapes, resulting in Odyssey delivering better performing products for golfers. White Hot Pro putters are already in play on the PGA, European and Champions Tours.

The Cobra AMP CELL Driver is the perfect combination of style and technology. Adjust your loft to maximize distance, manage trajectory for different weather and ground conditions, and dial in the club to match your game with MyFly Technology. SmartPad Technology delivers a square face at address regardless of loft setting. For added shot workability, SmartPad allows the golfer to slightly open and close the driver as needed at address. AMP Cell and E9 Technology free up additional discretionary weight for a 12% larger effective face delivering faster ball speeds even on mis-hits. Dual Roll Face Technology – a different roll radius on the top of the face versus the bottom of the face allows for increased distance on shots hit above and below the center line. Choose your color, pick your shaft, and adjust your loft. Far is fun!

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TaylorMade Golf’s new R1 driver is off to a sizzling start in 2013. Less than two weeks from its global availability at retail, the revolutionary club has notched three wins, including two of the first three events on the PGA Tour.

Callaway Golf Company (NYSE: ELY) today announced the signing of RYO ISHIKAWA to a multi-year contract. Ishikawa, a ten-time winner on the Japanese Tour by the age of 21, joins Callaway as a full staff professional and will play the Company’s cutting-edge equipment.

After postponing the start of the 2013 PGA Tour season for three days due to high winds topping 40 MPH in Kapaulua, TaylorMade Tour Staff professional Dustin Johnson kicked off the year by seizing the season-opener Hyundai Tournament of Champions with a convincing four-stroke victory. Playing the new R1 driver and RocketBladez Tour irons for the first time, DJ overpowered the Plantation Course and cruised to his seventh career win on the PGA Tour.

Callaway Golf Ignites Explosive Distance from the Tee with Its New X HOT Drivers and the New X HOT Fairway woods bring innovation and more distance from everywhere.

TaylorMade Golf Company today introduced two new golf balls: SuperDeep and a new and improvedBurner. Both balls complement the new 5-layer LETHAL ball also announced by TaylorMade.

New Premium 5-Layer Golf Ball Delivers Total Tee-to-Green Performance for ALL Players.

Improved Aerodynamics, Center of Gravity Location & New Shaft Promote More Distance.

R1 Raises the Bar on Adjustability and Provides a Wide Range of Loft Settings for the 80% of Golfers Playing the Wrong Loft